Not long ago, you had to be a working chemist to understand if there were potentially hazardous chemicals in a product. Nowadays, you don’t have to. With the help of apps and other digital tools, products are now immediately red-flagged as unsafe choices. Amit Rosner runs the self-funded project Clearya, which helps consumers choose safer cosmetics and personal care products.
Everywhere we go we are bombarded with advertisements encouraging us to improve our looks with makeup and personal care products. If it’s not a shampoo that will give extra volume to your hair, it’s a skin lotion that will make your skin velvety smooth, a lip stick that won’t smudge or a concealer that will hide all your blemishes. But beneath the pretty surface, cosmetics and personal care products hide an ugly secret.