Alternative ACTICELL B3 ACTICELL B3 is an environmentally friendly bleaching alternative to create a used look on denim garments. It is sprayed on garments on areas to be bleached and works on cotton, synthetics and blends. The product is stable and nonhazardous to workers and environment. The red color makes it easily visible for spraying and it can be diluted with water. Can also be used to reduce the chlorine wash cycle.